Monday, September 30, 2019

Corporate Environmental Responsibility: the Performance of Cadbury

Nowadays, more people tend to focus on environment issues of corporation because they are the main factors of causing pollution to the earth and impact to the ecological system. Cadbury is the world fourth biggest manufactory of chocolate, it had done a seriously rainforest destruction as a result of their business requiring large amount of raw materials that are collect from natural resources (Cadbury's Shareholders Find Palm Oil Leaves a Bitter Taste 2004). This essay examine the performance of Cadbury and how they dealing the problems with raw materials as well as the effect on the environment and stakeholders. Cadbury used to be a small beverage shop in 1824, after merging with Schweppes to form Cadbury Schweppes, it acquire more companies after that and today it became one of the largest confectionery company ( history of Cadbury n. d. ) and also one of the largest multi-national corporation (business service industry 2008). The starting main purpose of Cadbury is not creating new brand that people love but is to raise the shareholder value and they already succeed in achieving this purpose twenty years ago (Cadbury Schweppes 2004). After that they have just started to change their business target to create new brand that people love. Cadbury detected that there is a rare bacteria named â€Å"Salmonella† affecting numbers of their product and it is believe due to the leaking pipe, but they are not paying attention to this serious matter. Eventually, Cadbury was prosecuted because of countering health and safety legislation in the year 2007 and was fined 1 million pounds for their irresponsible performance which is also definitely effect the profit of stakeholders(Defying a Reputational Crisis – Cadbury’s Salmonella Scare: Why are Customers willing to Forgive and Forget? 009). Today, Cadbury franchise such as India, USA, Canada have treated CSR as the key to the success of business comparing to the past; they believe that the responsible for environment, health and safety are very important to minimize the impact of environment, It is also important that they can become a profitable and effective company by this way and they will surely proud of what they have done (CSR helps businesses keep ta bs on environmental, social impact 2010). In order to fulfil society needs, Cadbury continuously launched 23 kinds of chocolate and keep improving their quality to the best from the year 1865 until today. Besides, Cadbury is the first company to provide pictures on the product instead of printing text on the product. There are also many special event held by Cadbury such as giving away some souvenirs products and also a redeem event for their customer to get further item by purchasing their products. (History of Cadbury n. d. They also certified their chocolates as Fair-trade products by labelling it on the products to decrease the public pressure (Cadbury goes Fairtrade2009). Impact on Environment Since manufacturing chocolate require large amount of raw materials, Cadbury discover palm oil is the most basic and cheapest secret ingredient to make chocolate instead of using cocoa butter which require higher cost. Unfortunately, this lead to the serious deforestation problem that not only effected the environment but also man y animals is killed. New Zealand's Auckland Zoo is the place where the primary deforestation took place and this was considered as a threat to most of the wild life that inhabited in that area especially Orangutan, they have became â€Å"the orphans of the palm oil† because most of their parents are killed during the deforestation(Palm oil costs Cadbury trusted title 2010). Auckland Zoo has also stop stocking Cadbury’s chocolate anymore to express their protest. (Auckland Zoo bans Cadbury chocolate due to palm oil content 2009). Auckland Zoo also organise an organisation in Facebook which is â€Å"Anti Palm Oil Community (APOC) â€Å"to focus the serious of the deforestation issue which destroy 300 rugby fields every hour(APOC). Besides, in order to meet the production target, the company always hired a lot of worker but those workers that are working in the palm oil are often poorly treated. Cadbury has an† Ethical Trading Policy† but they have totally neglect the importance of environment and the human rights issue (Cadbury's Shareholders Find Palm Oil Leaves a Bitter Taste 2004). Cadbury also claim that the palm oil they used is â€Å"green and sustainable† as they have their own certificate system, but they have just pretend to use 2,800 tonnes of palm oil which is recorded in the certificate instead of the actual amount of 40,000 tonnes of palm oil. (Green wash of the week: Cadbury’s ‘green palm oil’ claim 2009)They are ignoring the severity of environment impact they have done, just to emphasize on their profit; the stakeholders also faced a serious losses from this case. One of the serious problem that environment faced is the global warming and it is caused by the widen hole of atmosphere. According to the scientific research, every single litre of milk produce approximately 900g of Carbon dioxide. Carbon trust is having a carbon footprinting project and discovered that more than 60% of the Carbon dioxide is produced by the Cadbury’s dairy cows farm(We've had drumming gorillas, now Cadbury takes on burping cows 2009). Cadbury’s dairy cows farm play the most important role in this incident as the cows produced 80~120kg of methane per year which is similar as a family car and was release to the atmosphere that eventually widen the hole of atmosphere. This methane emission is actually produced with the burps of the cows due to the incorrect diet. (Cadbury to curb methane emissions from burping dairy cows 2009)They did not pay attention for their animals as raising animals required a lot of effort by adjusting the stay and diet of the animals. Cadbury’s intension overcome environment issues Cadbury’s plan to replace cocoa butter with palm oil has caused a serious damage to environment and also a lot of complain by consumers as palm oil is a complex and unhealthy ingredient. In order to fulfils their Environment, Health and safety policy they have no choice but to cut down adding palm oil into chocolate. The deforestation that took place at Auckland Zoo has also caused the company’s reputation to drop. (Cadbury dumps palm oil after consumer protests 2009)With the cut down usage of palm oil, they believe it could at least, save their reputation from dropping too much. Dealing with the climate change is also one of their target improvements in environment. Cadbury has announced that they have 17% reduction of water consumption by improving their manufacturing progress in the year 2006 which is also act in concert with the World Water day (Cadbury Reduces Water Consumption by 17 Percent 2009). Cadbury eventually launch a strategy plan â€Å"Purple goes green† in the year 2008 and set their target to reduce unnecessary consumption while producing chocolates especially to reduce the emission of carbon dioxide by 50% in the year 2020. They have successfully in achieving part of their target within a year with reducing the usage of packaging and the emission of carbon dioxide; they have also successfully saved 4 millions litre of water per year (Cadbury-Purple goes green 2008). For the next two years, they have a further target which is to ensure the packaging they used is 60% biodegradable. Besides, Carbon dioxide that produced with the burps of the cows is also a serious problem that destroys the environment. Cadbury has already worked together with the dairy farmer to figure out a better way to reduce carbon footprint from the milk chocolate (Cadbury’s works to reduce bovine emission 2009). They provide dairy farmers a guild to lower the emission through scientific research by changing the diet of cows to a balance nutritional. It is believe it will definitely reduce the emission problem by 50% in the year 2020 which is also part of their â€Å"Purple goes Green strategy†. (Cadbury Partners with Dairy Farmers to Reduce Carbon Footprint 2009). Packaging is also one of the factors causing impact to environment. Cadbury has worked hard to figure out a better way of packaging their products to minimize the impact to environment. Their target is to achieve 100% biodegradable by 2010 and they have co-operated with plantic technologies limited since 2002. (Responsible packaging 2007)Plantic do a lot of research at the research centre to invent a better biodegradable and non-toxic materials to advance the packaging technologies. Cadbury has replaced the roses tin with cardboard box and successfully made a brand new packaging production for Christmas and seasonal gifts (chocolate swallows millions of our dollars in an easter eating frenzy 2010) which not only reduce the weight by 45% but also saved 200 tonnes of steel. (Cadbury replaces Roses tin with cardboard box 2009)In the year 2008, Cadbury has awarded the best green packaging for its new product- Eco-eggs, with the special wrapping style as the products only used very limited materials to complete. Cadbury has successfully decreased the usage of plastic material by 247 tonnes and cardboard by 115 tonnes in the year 2008 for packaging their products. (Cadburys-‘Eco-eggs' 2008)In this case, Cadbury has successfully proved their effort of saving the environment by achieving their â€Å"Purple Goes Green† target and this is also helping the stakeholders to gain more profit. Cadbury also carry out an environmental research with Earthwatch in the year 2005 in order to have a better understanding as well as improving the quality of cocoa in Ghana. Their research focus on the quality of cocoa and try to invent a better way for farming cocoa bean in Ghana with increasing number of farmers in order to get the best production(Cadbury n. d. ). Cadbury not only provided financial support but also get itself involved in this research to show their intension upon improving environment issue. Concluding remarks Cadbury’s social improvement is obviously, although they did wrong sometime because they have placed profit as the most important role in business . From New Zealand's Auckland Zoo case, it has reflected Cadbury only concentrate on their profit but neglect the most importance issues which is how society will treat them and this has caused Cadbury’s reputation to drop. Besides, even they have discovered that a rare bacteria is affecting their products, they did not pay attention to the serious matter which is possible to become a threat to health. As a result, they neglect the importance of environmental issues and caused serious damage to environment such as deforestation and also confronting the social protest. However, Cadbury’s intension on improving the environment aspect of their business is strong and with wised planning, they have been doing this for almost a century. With the â€Å"Purple goes green strategy† and the reduction of carbon dioxide emission, water usage and packaging materials usage, they have shown their dedication on improving environment issues, trusting that achieving the environment, health and safety policy are the keys to the succeeds of business, not only just becoming a profit-oriented company but also become a environmentalist company. References http://news.mongabay.com/2009/0712-auckland_zoo_palm_oil.html http://news.mongabay.com/2009/0817-cadbury_nz.html http://www.foe.co.uk/resource/press_releases/cadburys_shareholders_find_20052004.html http://www.environmentalleader.com/2009/03/31/cadbury-reduces-water-consumption-by-17-percent/ http://www.csrwire.com/press_releases/13811-Cadbury-Partners-with-Dairy-Farmers-to-Reduce-Carbon-Footprint

Sunday, September 29, 2019

Reciprocating Engine

224 C H A P T E R 6 RECIPROCATING INTERNAL COMBUSTION ENGINES 6. 1 Introduction Perhaps the best-known engine in the world is the reciprocating internal combustion (IC) engine. Virtually every person who has driven an automobile or pushed a power lawnmower has used one. By far the most widely used IC engine is the spark-ignition gasoline engine, which takes us to school and work and on pleasure jaunts. Although others had made significant contributions, Niklaus Otto is generally credited with the invention of the engine and with the statement of its theoretical cycle.Another important engine is the reciprocating engine that made the name of Rudolf Diesel famous. The Diesel engine, the workhorse of the heavy truck industry, is widely used in industrial power and marine applications. It replaced the reciprocating steam engine in railroad locomotives about fifty years ago and remains dominant in that role today. The piston, cylinder, crank, and connecting rod provide the geometric basis of the reciprocating engine. While two-stroke-cycle engines are in use and of continuing interest, the discussion here will emphasize the more widely applied four-stroke-cycle engine.In this engine the piston undergoes two mechanical cycles for each thermodynamic cycle. The intake and compression processes occur in the first two strokes, and the power and exhaust processes in the last two. These processes are made possible by the crank-slider mechanism, discussed next. 6. 2 The Crank-Slider Mechanism Common to most reciprocating engines is a linkage known as a crank-slider mechanism. Diagramed in Figure 6. 1, this mechanism is one of several capable of producing the straight-line, backward-and-forward motion known as reciprocating.Fundamentally, the crank-slider converts rotational motion into linear motion, or vice-versa. With a piston as the slider moving inside a fixed cylinder, the mechanism provides the vital capability of a gas engine: the ability to compress and expand a gas . Before delving into this aspect of the engine, however, let us examine the crank-slider mechanism more closely. 225 It is evident from Figure 6. 2 that, while the crank arm rotates through 180 °, the piston moves from the position known as top-center (TC) to the other extreme, called bottom-center (BC).During this period the piston travels a distance, S, called the stroke, that is twice the length of the crank. For an angular velocity of the crank, , the crank pin A has a tangential velocity component S/2. It is evident that, at TC and at BC, the crank pin velocity component in the piston direction, and hence the piston velocity, is zero. At these points, corresponding to crank angle  = 0 ° and 180 °, the piston reverses direction. Thus as  varies from 0 ° to 180 °, the piston velocity accelerates from 0 to a maximum and then returns to 0.A similar behavior exists between 180 ° and 360 °. The connecting rod is a two-force member; hence it is evident that there ar e both axial and lateral forces on the piston at crank angles other than 0 ° and 180 °. These lateral forces are, of course, opposed by the cylinder walls. The resulting lateral force component normal to the cylinder wall gives rise to frictional forces between the piston rings and cylinder. It is evident that the normal force, and thus the frictional force, alternates from one side of the piston to the other during each cycle.Thus the piston motion presents a challenging lubrication problem for the control and reduction of both wear and energy loss. The position of the piston with respect to the crank centerline is given by x = (S/2)cos + Lcos [ft | m] (6. 1) where yA = (S/2)sin = Lsin can be used to eliminate  to obtain x/L = (S/2L)cos + [1? (S/2L)2 sin2  ]? [dl] (6. 2) Thus, while the axial component of the motion of the crank pin is simple harmonic, xA = (S/2)cos, the motion of the piston and piston pin is more complex. It may be 226 seen from Equation (6. ), however , that as S/L becomes small, the piston motion approaches simple harmonic. This becomes physically evident when it is recognized that, in this limit, the connecting rod angle,  , approaches 0 and the piston motion approaches the axial motion of the crank pin. Equations (6. 1) and (6. 2) may be used to predict component velocities, accelerations, and forces in the engine. The volume swept by the piston as it passes from TC to BC is called the piston displacement, disp. Engine displacement, DISP, is then the product of the piston displacement and the number of cylinders, DISP = (n)(disp).The piston displacement is the product of the piston cross-sectional area and the stroke. The cylinder inside diameter (and, approximately, also the piston diameter) is called its bore. Cylinder bore, stroke, and number of cylinders are usually quoted in engine specifications along with or instead of engine displacement. It will be seen later that the power output of a reciprocating engine is proport ional to its displacement. An engine of historical interest that also used the crank-slider mechanism is discussed in the next section. 6. 3 The Lenoir CycleAn early form of the reciprocating internal combustion engine is credited to Etienne Lenoir. His engine, introduced in 1860, used a crank-slider-piston-cylinder arrangement 227 in which a combustible mixture confined between the piston and cylinder is ignited after TC. The resulting combustion gas pressure forces acting on the piston deliver work by way of the connecting rod to the rotating crank. When the piston is at BC, combustion gases are allowed to escape. The rotational momentum of the crank system drives the piston toward TC, expelling additional gases as it goes.A fresh combustible mixture is again admitted to the combustion chamber (cylinder) and the cycle is repeated. The theoretical Lenoir cycle, shown in Figure 6. 3 on a pressure-volume diagram, consists of the intake of the working fluid (a combustible mixture) fro m state 0 to state 1, a constant-volume temperature and pressure rise from state 1 to state 2, approximating the combustion process, an isentropic expansion of the combustion gases to state 3, and a constant-pressure expulsion of residual gases back to state 0.Note that a portion of the piston displacement, from state 0 to state 1, is used to take in the combustible mixture and does not participate in the power stroke from state 2 to state 3. The engine has been called an explosion engine because the power delivered is due only to the extremely rapid combustion pressure rise or explosion of the mixture in the confined space of the cylinder. Hundreds of Lenoir engines were used in the nineteenth century, but the engine is quite inefficient by todays standards. In 1862, Beau de Rochas pointed out that the 228 fficiency of internal combustion could be markedly improved in reciprocating engines by compression of the air-fuel mixture prior to combustion. In 1876 Niklaus Otto (who is thou ght to have been unaware of Rochas? suggestion) demonstrated an engine that incorporated this important feature, as described next. 6. 4 The Otto Cycle The Otto cycle is the theoretical cycle commonly used to represent the processes in the spark ignition (SI) internal combustion engine. It is assumed that a fixed mass of working fluid is confined in the cylinder by a piston that moves from BC to TC and back, as shown in Figure 6. . The cycle consists of isentropic compression of an air-fuel mixture from state 1 to state 2, constant-volume combustion to state 3, isentropic expansion of the combustion gases to state 4, and a constant-volume heat rejection back to state 1. The constant-volume heat rejection is a simple expedient to close the cycle. It obviates the need to represent the complex expansion and outflow of 229 combustion gases from the cylinder at the end of the cycle. Note that the Otto cycle is not concerned with the induction of the air-fuel mixture or with the expulsion of residual combustion gases.Thus only two mechanical strokes of the crank-slider are needed in the Otto cycle, even when it is used to represent an ideal four-stroke-cycle Otto engine. In this case the remaining strokes are used to execute the necessary intake and exhaust functions. Because it involves only two strokes, the Otto cycle may also represent a two-stroke-cycle engine. The two-stroke-cycle engine is in principle capable of as much work in one rotation of the crank as the four-stroke engine is in two. However, it is difficult to implement because of the necessity of making the intake and exhaust functions a part of those wo strokes. It is therefore not as highly developed or widely used as the four-stroke-cycle engine. We will focus on the fourstroke- cycle here. The simplest analysis of the Otto cycle assumes calorically perfect air as the working fluid in what is called the Air Standard cycle analysis. Following the notation of Figure 6. 4, the compression process can be represented by the isentropic relation for a calorically perfect gas, Equation (1. 21), as p2/p1 = (V1/V2)k [dl] (6. 3) where the compression ratio, CR = V1/V2, is a fundamental parameter of all reciprocating engines.The diagram shows that the expansion ratio for the engine, V4 /V3, has the same value, V1/V2. The clearance volume, V2, is the volume enclosed between the cylinder head and the piston at TC. Thus the compression ratio may be expressed as the ratio of the sum of the clearance and displacement volumes to the clearance volume: CR = [V2 + (V1 ? V2)]/V2 Thus, for a given displacement, the compression ratio may be increased by reducing the clearance volume. The efficiency of the cycle can be most easily determined by considering constantvolume- process heat transfers and the First Law cyclic integral relation, Equation (1. ). The heat transferred in the processes 23 and 41 are q23 = cv (T3 ? T2) [Btu/lbm | kj/kg] (6. 4) and q41 = cv (T1 ? T4) [Btu/lbm | kJ/kg] (6. 5) B oth the expansion process, 34, and the compression process, 12, are assumed to be isentropic. Thus, by definition, they are both adiabatic. From the cyclic integral, the net work per unit mass is then: w = q23 + q41 = cv (T3 ? T2 + T1 ? T4) [Btu/lbm | kJ/kg] (6. 6) 230 As before, the cycle thermal efficiency is the ratio of the net work to the external heat supplied: Otto = w/q23 = cv (T3 ? T2 + T1 ?T4) / [cv (T3 ? T2)] = 1 + (T1 ? T4) / (T3 ? T2) = 1 ? T1/T2 = 1 ? 1 / CR k-1 [dl] (6. 7) where Equation (1. 20) has been used to eliminate the temperatures. Equation (6. 7) shows that increasing compression ratio increases the cycle thermal efficiency. This is true for real engines as well as for the idealized Otto engine. The ways in which real spark ignition engine cycles deviate from the theoretical Otto cycle are discussed later. EXAMPLE 6. 1 An Otto engine takes in an air-fuel mixture at 80 °F and standard atmosphere presssure. It has a compression ratio of 8.Using Air Stan dard cycle analysis, a heating value of 20,425 Btu/lbm, and A/F = 15, determine: (a) The temperature and pressure at the end of compression, after combustion, and at the end of the power stroke. (b) The net work per pound of working fluid. (c) The thermal efficiency. Solution We use the notation of Figure 6. 4: (a) p2 = p1(V1/V2)k = 1(8)1. 4 = 18. 38 atm T2 = T1(V1/V2)k ? 1 = (540)(8)0. 4 = 1240. 6 °R T3 = T2 + qa /cv = T2 + (F/A)(HV)k/cp = 1240. 6 + 1. 420,425/150. 24 = 9184 °R p3 = p2T3 /T2 = 18. 38(9184/1240. 6) = 136. 1 atm T4 = T3 /CRk? 1 = 9184/ 80. 4 = 3997.  °R p4 = p3 /CRk = 136. 1/81. 4 = 7. 4 atm (b) The constant-volume heat addition is governed by the fuel-air ratio and the fuel heating value: qa = HV(F/A) = 20,425/15 = 1361. 7 Btu/lbm of air 231 qr = cv (T1 ? T4) = (0. 24/1. 4)( 540 ? 3997. 4) = ? 592. 7 Btu/lbm w = qa + qr = 1361. 7 + ( ? 592. 7) = 769 Btu/lbm (c) The cycle termal efficiency may then be determined from the definition of the heat engine thermal efficiency or Equation (6. 7): th = w/qa = 769/1361. 7 = 0. 565 th = 1 ? 1/80. 4 = 0. 565 _____________________________________________________________________ In view f the discussion of gas properties and dissociation in Chapter 3, the values of T3 and T4 in Example 6. 1 are unrealistically high. Much of the energy released by the fuel would go into vibration and dissociation of the gas molecules rather than into the translational and rotational degrees of freedom represented by the temperature. As a result, significantly lower temperatures would be obtained. Thus, while the analysis is formally correct, the use of constant-low-temperature heat capacities in the Air Standard cycle makes it a poor model for predicting temperature extremes when high energy releases occur.Some improvement is achieved by using constant-hightemperature heat capacities, but the best results would be achieved by the use of real gas properties, as discussed in several of the references. 6. 5 Combustion in a Reciprocating Engine The constant-volume heat transfer process at TC in the Otto cycle is an artifice to avoid the difficulties of modeling the complex processes that take place in the combustion chamber of the SI engine. These processes, in reality, take place over a crank angle span of 30 ° or more around TC.Let us consider aspects of these processes and their implementation in more detail. Normally, the mixture in the combustion chamber must have an air-fuel ratio in the neighborhood of the stoichiometric value for satisfactory combustion. A more or less homogeneous mixture may be produced outside the cylinder in a carburetor, by injection into the intake manifold, or by throttle-body injection into a header serving several intake manifolds. In the case of the carburetor, fuel is drawn into the engine from the carburetor by the low pressure created in a venturi through which the combustion air flows.As a result, increased air flow causes lower venturi pressure and hence in creased fuel flow. The fuel system thus serves to provide an air-fuel mixture that remains close to the stoichiometric ratio for a range of air flow rates. Various devices designed into the carburetor further adjust the fuel flow for the special operating conditions encountered, such as idling and rapid acceleration. Maximum fuel economy is usually attained with excess air to ensure that all of the fuel is burned. A mixture with excess air is called a lean mixture.The carburetor 232 usually produces this condition in automobiles during normal constant-speed driving. On the other hand, maximum power is achieved with excess fuel to assure that all of the oxygen in the air in the combustion chamber is reacted. It is a matter of exploiting the full power-producing capability of the displacement volume. A mixture with excess fuel is called a rich mixture. The automotive carburetor produces a rich mixture during acceleration by supplying extra fuel to the air entering the intake manifold. The equivalence ratio is sometimes used to characterize the mixture ratio, whether rich or lean. The equivalence ratio, , is defined as the ratio of the actual fuel-air ratio to the stoichiometric fuel-air ratio. Thus  > 1 represents a rich mixture and  < 1 represents a lean mixture. In terms of air-fuel ratio,  = (A/F)stoich /(A/F). Homogeneous air-fuel mixtures close to stoichiometric may ignite spontaneously (that is, without a spark or other local energy source) if the mixture temperature exceeds a temperature called the autoignition temperature.If the mixture is brought to and held at a temperature higher than the autoignition temperature, there is a period of delay before spontaneous ignition or autoignition This time interval is called the ignition delay, or ignition lag. The ignition delay depends on the characteristics of the fuel and the equivalence ratio and usually decreases with increasing temperature. In spark-ignition engines, compression ratios and therefore the temperatures at the end of compression are low enough that the air-fuel mixture is ignited by the spark plug before spontaneous ignition can occur.SI engines are designed so that a flame front will propagate smoothly from the spark plug into the unburned mixture until all of the mixture has been ignitied. However, as the flame front progresses, the temperature and pressure of the combustion gases behind it rise due to the release of the chemical energy of the fuel. As the front propagates, it compresses and heats the unburned mixture, sometimes termed the end-gas. Combustion is completed as planned when the front smoothly passes completely through the end-gas without autoignition. However, if the end-gas autoignites, a pinging or low-pitched sound called knock is heard.The avoidance of knock due to autoignition of the end-gas is a major constraint on the design compression ratio of an SI engine. If hot spots or thermally induced compression of the end-gas ignite it before the flame front does, there is a more rapid release of chemical energy from the end-gas than during normal combustion. Knock is sometimes thought of as an explosion of the end gas that creates an abrupt pulse and pressure waves that race back and forth across the cylinder at high speed, producing the familiar pinging or low-pitched sound associated with knock.Knock not only reduces engine performance but produces rapid wear and objectionable noise in the engine. Thus it is important for a SI engine fuel to have a high autoignition temperature. It is therefore important for SI engine fuel to have a high autoignition temperature. Thus the knock characteristics of commercially available fuels limit the maximum allowable design compression ratio for SI engines and hence limit their best efficiency. The octane number is a measure of a gasoline’s ability to avoid knock. Additives such as tetraethyl lead have been used in the past to suppress engine knock.However, the accumulation of lead in the environment and its penetration into the food cycle has 233 resulted in the phaseout of lead additives. Instead refineries now use appropriate blends of hydrocarbons as a substitute for lead additives in unleaded fuels. The octane number of a fuel is measured in a special variable-compression-ratio engine called a CFR (Cooperative Fuels Research) engine. The octane rating of a fuel is determined by comparison of its knocking characteristics with those of different mixtures of isooctane, C8H18, and n-heptane, C7H16.One hundred percent isooctane is defined as having an octane number of 100 because it had the highest resistance to knock at the time the rating system was devised. On the other hand, n-heptane is assigned a value of 0 on the octane number scale because of its very poor knock resistance. If a gasoline tested in the CFR engine has the same knock threshold as a blend of 90% isooctane and 10% n-heptane, the fuel is assigned an octane rating of 90. In combustion chamber de sign, the designer attempts to balance many factors to achieve good performance.Design considerations include locating intake valves away from and exhaust valves near spark plugs, to keep end-gas in a relatively cool area of the combustion chamber and thereby suppress hot-surface-induced autoignition tendencies. Valves are, of course, designed as large as possible to reduce induction and exhaust flow restrictions. More than one intake and one exhaust valve per cylinder are now used in some engines to improve ? engine breathing.? In some engines, four valves in a single cylinder are employed for this purpose.The valves are also designed to induce swirl and turbulence to promote mixing of fuel and air and to improve combustion stability and burning rate. Pollution and fuel economy considerations have in recent years profoundly influenced overall engine and combustion chamber design. Stratified-charge engines, for example, attempt to provide a locally rich combustion region to control peak temperatures and thus suppress NOx formation. The resulting combustion gases containing unburned fuel then mix with surrounding lean mixture to complete the combustion process, thus eliminating CO and unburned hydrocarbons from the exhaust.These processes occur at lower temperatures than in conventional combustion chamber designs and therefore prevent significant nitrogen reactions. 6. 6 Representing Reciprocating Engine Perfomance In an earlier section, the theoretical work per unit mass of working fluid of the Otto engine was evaluated for a single cycle of the engine, using the cyclic integral of the First Law of Thermodynamics. The work done by pressure forces acting on a piston can also be evaluated as the integral of pdV. It is evident therefore that the work done during a single engine cycle is the area enclosed by the cycle process curves on the pressure-volume diagram.Thus, instead of using the cyclic integral or evaluating pdV for each process of the cycle, the work o f a reciprocating engine can be found by drawing the theoretical process curves on the p? V diagram and graphically integrating them. Such a plot of pressure versus volume for any reciprocating engine, real or theoretical, is called an indicator diagram. 234 In the nineteenth and early twentieth centuries a mechanical device known as an engine indicator was used to produce indicator cards or diagrams to determine the work per cycle for slow-running steam and gas reciprocating ngines. The indicator card was attached to a cylinder that rotated back and forth on its axis as the piston oscillated, thus generating a piston position (volume) coordinate. At the same time a pen driven by a pressure signal from the engine cylinder moved parallel to the cylinder axis, scribing the p-V diagram over and over on the card. The work of high speed engines is still evaluated from traces of pressure obtained with electronic sensors and displayed on electronic monitors and through digital techniques.T he work done per cycle (from an indicator card, for instance) can be represented as an average pressure times a volume. Because the displacement volumes of engines are usually known, an engine performance parameter known as the mean effective pressure, MEP, is defined in terms of the piston displacement. The mean effective pressure is defined as the value of the pressure obtained by dividing the net work per cylinder per cycle at a given operating condition by the piston displacement volume: MEP = W/disp [lbf/ft2 | kPa] (6. 8)Thus the MEP is a measure of the effectiveness of a given displacement volume in producing net work. The power output of an engine with identical cylinders may be represented as the product of the work per cycle and the number of cycles executed per unit time by the engine. Thus if the engine has n cylinders, each executing N identical thermodynamic cycles per unit time, and delivering W work units per cylinder, with a piston displacement, disp, the power outpu t is given by P = nNW = nN MEP  disp [ft-lbf /min | kW] (6. 9)Expressed for the entire engine, the engine displacement is DISP = ndisp and the engine work is MEP DISP. Hence the engine power is: P = N MEPDISP [ft-lbf /min | kW] (6. 10) where N, the number of thermodynamic cycles of a cylinder per unit time, is the number of crank-shaft revolutions per unit time for a two-stroke-cycle engine and one-half of the revolutions per unit time for a four-stroke-cycle engine. The factor of ? for the four-stroke-cycle engine arises because one thermodynamic cycle is executed each time the crank rotates through two revolutions. EXAMPLE 6. 2What is the displacement of an engine that develops 60 horsepower at 2500 rpm in a four-stroke-cycle engine having an MEP of 120 psi? 235 Solution From Equation (6. 10), the displacement of the engine is DISP = P/(N MEP) = (60)(33,000)(12)/[(2500/2)(120)] = 158. 4 in3 Checking units: (HP)(ft-lbf/HP-min)(in/ft)/[(cycles/min)(lbf/in2)] = in3 ________ _____________________________________________________________ If the work is evaluated from an indicator diagram the work is called indicated work; the MEP is called the indicated mean effective pressure, IMEP; and the power is indicated power, IP.Note that the indicated work and power, being associated with the work done by the combustion chamber gases on the piston, do not account for frictional or mechanical losses in the engine, such as piston-cylinder friction or the drag of moving parts (like connecting rods) as they move through air or lubricating oil. Brake Performance Parameters Another way of evaluating engine performance is to attach the engine output shaft to a device known as a dynamometer, or brake. The dynamometer measures the torque, T, applied by the engine at a given rotational speed.The power is then calculated from the relation P = 2rpm T [ft-lbf /min | N-m/min] (6. 11) A simple device called a prony brake, which was used in the past, demonstrates the concept for the measurement of the shaft torque of engines. Figure 6. 5 shows the prony brake configuration in which a stationary metal band wrapped around the rotating flywheel of the engine resists the torque transmitted to it by friction. The product of the force measured by a spring scale, w, and the moment arm, d , gives the resisting torque. The power dissipated is then given by 2(rpm)w d.Modern devices such as water brakes and electrical dynamometers long ago replaced the prony brake. The water brake is like a centrifugal water pump with no outflow, mounted on low-friction bearings, and driven by the test engine. As with the prony brake, the force required to resist turning of the brake (pump) housing provides the torque data. This, together with speed measurement, yields the power output from Equation (6. 11). The power dissipated appears as increased temperature of the water in the brake and heat transfer from the brake. Cool water is circulated slowly through the brake to mainta in a steady operating condition.The torque measured in this way is called the brake torque, BT, and the resulting power is called the brake power, BP. To summarize: while indicated parameters relate to gas forces in the cylinder, brake parameters deal with output shaft forces. Thus the brake power differs from the indicated power in that it accounts for the effect of all of the energy losses in the engine. The difference between the two is referred to as the friction power, FP. Thus FP = IP ? BP. 236 Friction power varies with engine speed and is difficult to measure directly.An engine is sometimes driven without fuel by a motor-dynamometer to evaluate friction power. An alternative to using friction power to relate brake and indicated power is through the engine mechanical efficiency, m: m = BP/IP [dl] (6. 12) Because of friction, the brake power of an engine is always less than the indicated power; hence the engine mechanical efficiency must be less than 1. Clearly, mechanical e fficiencies as close to 1 as possible are desired. The engine indicated power can also be expressed in terms of torque, through Equation (6. 11). Thus an indicated torque, IT, can be defined.Similarly, a brake mean effective pressure, BMEP, may be defined that, when multiplied by the engine displacement and speed, yields the brake power, analogous to Equation (6. 10). Table 6. 1 summarizes these and other performance parameters and relations. The thermal efficiency, as for other engines, is a measure of the fuel economy of a reciprocating engine. It tells the amount of power output that can be achieved for a given rate of heat release from the fuel. The rate of energy release is, in turn, the product of the rate of fuel flow and the fuel heating value.Thus, for a given thermal efficiency, power output can be increased by employing a high fuel flow rate and/or selecting a fuel with a high heat of combustion. If the thermal efficiency is evaluated using the brake power, it is called t he brake thermal efficiency, BTE. If the evaluation uses the indicated power, it is called the indicated thermal efficiency, ITE. 237 It is common practice in the reciprocating engine field to report engine fuel economy in terms of a parameter called the specific fuel consumption, SFC, analogous to the thrust specific fuel consumption used to describe jet engine performance.The specific fuel consumption is defined as the ratio of the fuel-mass flow rate to the power output. Typical units are pounds per horsepower-hour or kilograms per kilowatt-hour. Obviously, good fuel economy is indicated by low values of SFC. The SFC is called brake specific fuel consumption, BSFC, if it is defined using brake power or indicated specific fuel consumption, ISFC, when based on indicated power. The SFC for a reciprocating engine is analogous to the heat rate for a steam power plant in that both are measures of the rate of energy supplied per unit of power output, and in that low values of both are d esirable.Volumetric Efficiency The theoretical energy released during the combustion process is the product of the mass of fuel contained in the combustion chamber and its heating value if the fuel is completely reacted. The more air that can be packed into the combustion chamber, the Table 6. 1 Engine Performance Parameters Indicated Brake Friction Mean effective pressure IMEP BMEP FMEP = IMEP – BMEP m = BMEP / IMEP Power IP BP FP = IP – BP m = BHP / IHP Torque IT BT FT = IT – BT m = BT / IT Thermal efficiency ITE BTE m = BTE / ITE Specific fuel consumption ISFC BSFC m = ISFC / BSFC more fuel that can be burned with it.Thus a measure of the efficiency of the induction system is of great importance. The volumetric efficiency, v, is the ratio of the actual mass of mixture in the combustion chamber to the mass of mixture that the displacement volume could hold if the mixture were at ambient (free-air) density. Thus the average mass-flow rate of air through a cylinder is v (disp) aN. Pressure losses across intake and exhaust valves, combustion-chamber clearance volume, the influence of hot cylinder walls on mixture density, valve timing, and gas inertia effects all influence the volumetric efficiency.EXAMPLE 6. 3 A six-cylinder, four-stroke-cycle SI engine operates at 3000 rpm with an indicated mean effective pressure of five atmospheres using octane fuel with an equivalence ratio 238 of 0. 9. The brake torque at this condition is 250 lbf? ft. , and the volumetric efficiency is 85%. Each cylinder has a five inch bore and 6 inch stroke. Ambient conditions are 14. 7 psia and 40 °F. What is the indicated horsepower, brake horsepower, and friction horsepower; the mechanical efficiency; the fuel flow rate; and the BSFC? Solution The six cylinders have a total displacement ofDISP = 6? 52? 6/4 = 706. 86 in3 Then the indicated horsepower is IP = MEP? DISP? N /[12? 33,000] [lbf /in2][in3][cycles/min]/[in/ft][ft-lbf /HP-min] = (5)(14. 7)(706 . 86)(3000/2)/[12? 33,000] = 196. 8 horsepower The brake horsepower, from Equation (6. 11), is: BP = 2 ? 3000 ? 250 / 33,000 = 142. 8 horsepower Then the friction power is the difference between the indicated and brake power: FP = 196. 8 ? 142. 8 = 54 horsepower and the mechanical efficiency is m = 142. 8/196. 8 = 0. 726 The ambient density is a = 14. 7 ? 144/ [53. 3 ? 500] = 0. 0794 lbm /ft3 nd the mass flow rate of air to the engine is ma = 0. 85? 0. 0794? 706. 86? (3000/2)/1728 = 41. 4 lbm /min For octane the stoichiometric reaction equation is C8H18 + 12. 5O2 + (12. 5? 3. 76)N2  8CO2 + 9H2O + (12. 5? 3. 76)N2 The fuel-air ratio is then F/A = 0. 9? [(8? 12) + (18? 1)]/[12. 5(32 + 3. 76? 28)] = 0. 0598 lbm-fuel /lbm-air 239 The fuel flow rate is mf = ma (F/A) = 41. 4 ? 0. 0598 = 2. 474 lbm /min The brake specific fuel consumption is BSFC = 60 mf /BHP = 60? 2. 474/142. 8 = 1. 04 lbm /BHP-hr ____________________________________________________________________ 6. Spark-Ignition E ngine Performance A typical indicator diagram showing intake and exhaust processes, valve actuation, and spark timing for a four-stroke-cycle SI engine is shown in Figure 6. 6. It is assumed that an appropriate air-fuel mixture is supplied from a carburetor through an intake manifold to an intake valve, IV, and that the combustion gas is discharged through an exhaust valve, EV, into an exhaust manifold. The induction of the air-fuel mixture starts with the opening of the intake valve at point A just before TC.As the piston sweeps to the right, the mixture is drawn into the cylinder through the IV. The pressure in the cylinder is somewhat below that in the intake manifold due to the pressure losses across the intake valve. In order to use the momentum of the mixture inflow through the valve at the end of the intake stroke to improve the volumetric efficiency, intake valve closure is delayed to shortly after BC at point B. Power supplied from inertia of a flywheel (and the other rotat ing masses in the engine) drives the piston to the left, compressing and raising the temperature of the trapped mixture.The combustion process in a properly operating SI engine is progressive in that the reaction starts at the spark plug and progresses into the unburned mixture at a finite speed. Thus the combustion process takes time and cannot be executed instantaneously as implied by the theoretical cycle. In order for the process to take place as near to TC as possible, the spark plug is fired at point S. The number of degrees of crank rotation before TC at which the spark occurs is called the ignition advance. Advances of 10 ° to 30 ° are common, depending on speed and load.The spark advance may be controlled by devices that sense engine speed and intake manifold pressure. Microprocessors are now used to control spark advance and other functions, based on almost instantaneous engine performance measurements. Recalling the slider-crank analysis, we observ that the piston vel ocity at top center is momentarily zero as the piston changes direction. Therefore no work can be done at this point, regardless of the magnitude of the pressure force. Thus, to maximize the work output, it is desired to have the maximum cylinder pressure occur at about 20 ° after TC.Adjustment of the spark advance (in degrees before TC) allows some control of the combustion process and the timing of peak pressure. For a fixed combustion duration, the combustion crank-angle interval must increase with engine speed. As a consequence, the ignition advance must increase with increasing engine speed to 240 maintain optimum timing of the peak pressure. Following combustion, the piston continues toward bottom center as the high pressure gases expand and do work on the piston during the power stroke. As the piston approaches BC, the gases do little work on the piston as its velocity again approaches zero.As a result, not much work is lost by early opening of the exhaust valve before BC ( at point E) to start the blowdown portion of the exhaust process. It is expedient to sacrifice a little work during the end of the power stroke in order to reduce the work needed to overcome an otherwise-high exhaust stroke cylinder pressure. Inertia of the gas in the cylinder and resistance to flow through the exhaust valve opening slow the drop of gas pressure in the cylinder after the valve opens. Thus the gases at point E are at a pressure above the exhaust manifold pressure and, during blowdown, rush out through the EV at high speed.Following blowdown, gases remaining in the cylinder are then expelled as the piston returns to TC. They remain above exhaust manifold pressure until reaching TC because of the flow resistance of the exhaust valve. The EV closes shortly after TC at point C, terminating the exhaust process. The period of overlap at TC between the intake valve opening at point A and exhaust valve closing at point C in Figure 6. 6 allows more time for the intake and exh aust processes at high engine speeds, when about 10 milliseconds may be available for these processes.At low engine speed and at idling there may be some mixture loss through the exhaust valve and discharge into the intake manifold during this valve overlap period. The combined exhaust and induction processes are seen to form a ? pumping loop? that traverses the p-V diagram in a counterclockwise direction and therefore 241 represents work input rather than work production. The higher the exhaust stroke pressure and the lower the intake stroke pressure, the greater the area of the pumping loop and hence the greater the work that must be supplied by the power loop (clockwise) to compensate.Great attention is therefore paid to valve design and other engine characteristics that influence the exhaust and induction processes. Volumetric efficiency is a major parameter that indicates the degree of success of these efforts. Performance Characteristics A given ideal Otto-cycle engine produce s a certain amount of work per cycle. For such a cycle, MEP = W/disp is a constant. Equating the power equations (6. 9) and (6. 11) shows that the average torque is proportional to MEP and independent of engine engine speed.Therefore power output for the ideal engine is directly proportional to the number of cycles executed per unit time, or to engine speed. Thus an Otto engine has ideal torque and power characteristics, as shown by the solid lines in Figure 6. 7. The characteristics of real engines (represented by the dashed lines) tend to be similar in nature to the ideal characteristics but suffer from speed-sensitive effects, particularly at low or high speeds. Torque and power characteristics for a 3. 1 liter V6 engine (ref. 9) are shown by the solid lines in Figure 6. 8.Note the flatness of the torque-speed curve and the expected peaking of the power curve at higher speed than the torque curve. Rather than present graphical characteristics such as this in their 242 brochures, automobile manufacturers usually present only values for the maximum power and torque and the speeds at which they occur. Engine characteristics such as those shown in the figure are invaluable to application engineers seeking a suitable engine for use in a product. 6. 8 The Compression-Ignition or Diesel Cycle The ideal Diesel cycle differs from the Otto cycle in that combustion is at constant pressure rather than constant volume.The ideal cycle, shown in Figure 6. 9, is commonly implemented in a reciprocating engine in which air is compressed without fuel from state 1 to state 2. With a typically high compression ratio, state 2 is at a temperature high enough that fuel will ignite spontaneously when sprayed directly into the air in the combustion chamber from a high-pressure fuel injection system. By controlling the fuel injection rate and thus the rate of chemical energy release in relation to the rate of expansion of the combustion gases after state 2, a constant243 pressure pro cess or other energy release pattern may be achieved as in Figure 6. . For example, if the energy release rate is high, then pressure may rise, as from 2 to 3’, and if low may fall to 3’’. Thus constant-pressure combustion made possible by controlling the rate of fuel injection into the cyclinder implies the use of a precision fuel injection system. Instead of injecting fuel into the high-temperature compressed air, the cycle might be executed by compression of an air-fuel mixture, with ignition occurring either spontaneously or at a hot spot in the cylinder near the end of the compression process.Inconsistency and unpredictability of the start of combustion in this approach, due to variations in fuel and operating conditions, and to lack of control of the rate of heat release with the possibility of severe knock, makes the operation of such an engine unreliable, at the least, and also limits the maximum compression ratio. The Diesel engine therefore usually emp loys fuel injection into compressed air rather than carbureted mixture formation. In the Air Standard cycle analysis of the Diesel cycle, the heat addition process is at constant pressure: q23 = cp(T3 ? T2) [Btu/lbm | kJ/kg] (6. 13) nd, as with the Otto cycle, the closing process is at constant volume: q41 = cv(T1 ? T4) [Btu/lbm | kJ/kg] (6. 14) 244 The net work and thermal efficiency are then: w = q23 + q41 = cp(T3 ? T2) + cv(T1 ? T4) = cvT1[k(T3/T1 ? T2/T1) + 1 ? T4/T1] [Btu/lbm | kJ/kg] (6. 15) Diesel = w/q23 = 1 + q4-1/q23 = 1 + (cv/cp)(T1 ? T4)/(T3 ? T2) = 1 ? (1/k)(T1/T2)(T4/T1 ? 1)/(T3/T2 ? 1) [dl] (6. 16) The expressions for the net work and cycle efficiency may be expressed in terms two parameters, the compression ratio, CR = V1/V2 (as defined earlier in treating the Otto cycle) and the cutoff ratio, COR = V3/V2.The temperature ratios in Equations (6. 15) and (6. 16) may be replaced by these parameters using, for the constant-pressure process, COR = V3/V2 = T3/T2 an d by expanding the following identity: T4 /T1 = (T4/T3)(T3/T2)(T2 /T1) = (V3 /V4)k-1(V3/V2)(V1/V2)k-1 = [(V3/V4)(V1/V2)]k-1COR = (COR)k-1COR = CORk where the product of the volume ratios was simplified by recognizing that V4 = V1. Thus the nondimensionalized net work and Diesel-cycle thermal efficiency are given by w /cvT1 = kCRk-1(COR ? 1) + (1 ? CORk) [dl] (6. 17) and Diesel = 1 ? (1/k)[(CORk ? 1)/(COR ? 1)]/CRk-1 [dl] (6. 8) where the cutoff ratio, COR, is the ratio of the volume at the end of combustion, V3, to that at the start of combustion, V2. Thus the cutoff ratio may be thought of as a measure of the duration of fuel injection, with higher cutoff ratios corresponding to longer combustion durations. 245 Diesel-cycle net work increases with both compression ratio and cutoff ratio. This is readily seen graphically from Figure 6. 9 in terms of p-V diagram area. As with the Otto cycle, increasing compression ratio increases the Diesel-cycle thermal efficiency. Increasing cutof f ratio, however, decreases thermal efficiency.This may be rationalized by observing from the p-V diagram that much of the additional heat supplied when injection is continued is rejected at increasingly higher temperatures. Another view is that heat added late in the expansion process can produce work only over the remaining part of the stroke and thus adds less to net work than to heat rejection. EXAMPLE 6. 4 A Diesel engine has a compression ratio of 20 and a peak temperature of 3000K. Using an Air Standard cycle analysis, estimate the work per unit mass of air, the thermal efficiency, the combustion pressure, and the cutoff ratio.Solution Assuming an ambient temperature and pressure of 300K and 1 atmosphere, the temperature at the end of the compression stroke is T2 = (300)(20)1. 4 ? 1 = 994. 3K and the combustion pressure is p2 = (1)(20)1. 4 = 66. 3 atm Then the cutoff ratio is V3/V2 = T3/T2 = 3000/994. 3 = 3. 02 The expansion ratio is calculated as follows: V4 /V3 = (V1/V2)/(V 3 /V2) = 20/3. 02 = 6. 62 T4 = T3 (V3 /V4)1. 4 ? 1 = 3000/6. 620. 4 = 1409K w = 1. 005(3000 ? 994. 3) + (1. 005/1. 4)(300 ? 1409) = 1219. 6 kJ/kg qa = 1. 005(3000 ? 994. 3) = 2015. 7 kJ/kg th = w/qa = 1219. /2015. 6 = 0. 605, or 60. 5% _____________________________________________________________________ 246 6. 9 Comparing Otto-Cycle and Diesel-Cycle Efficiencies A reasonable question at this point is: Which cycle is more efficient, the Otto cycle or the Diesel cycle? Figure 6. 10 assists in examining this question. In general notation, the cycle efficiency may be written as th = wnet /qin = wnet /(wnet + |qout|) = 1 /(1 + |qout| /wnet) [dl] (6. 19) Comparing the Otto cycle 1? 2? 3? 4 and the Diesel cycle with the same compression ratio 1? 2? 3’? , we see that both have the same heat rejection but that the Otto cycle has the higher net work. Equation (6. 19) then shows that, for the same compression ratio, the Otto cycle has the higher efficiency. It has been observed that Diesel-cycle efficiency decreases with increasing cutoff ratio for a given compression ratio. Let us examine the limit of the Diesel-cycle efficiency for constant CR as COR approaches its minimum value, 1. We may write Equation (6. 18) as Diesel = 1 ? 1 /(kCRk-1) f (COR) where f(COR) = (CORk ? 1)/(COR ? 1). Applying L’Hospital’s rule, with primes 247 esignating differentiation with respect to COR, to the limit of f(COR) as COR 1, yields lim f(COR) = lim (CORk ? 1)’/ Lim (COR? 1)’ = lim kCORk ? 1 = k COR1 COR1 COR1 and limDiesel = 1 ? 1 /CRk ? 1 COR1 = Otto Thus the limit of the Diesel-cycle efficiency as COR approaches 1 is the Otto cycle efficiency. Hence Equation (6. 18) shows that the efficiency of the Diesel cycle must be less than or equal to the Otto-cycle efficiency if both engines have the same compression ratio, the same conclusion we reached by examination of the p-V diagram.Suppose, however, that the compression ratios are not the same. Compare the Otto cycle 1? 2’? 3’? 4 with the Diesel cycle 1? 2? 3’? 4 having the same maximum temperature in Figure 6. 10. The Otto cycle has a smaller area, and therefore less work, than the Diesel cycle, but the same heat rejection. Equation (6. 19) demonstrates that the Otto cycle has a lower thermal efficiency than the Diesel cycle with the same maximum temperature. The conclusion that must be drawn from the above comparisons is quite clear. As in most comparative engineering studies, the result depends on the ground ules which were adopted at the start of the study. The Otto cycle is more efficient if the compression ratio is the same or greater than that of the competing Diesel cycle. But knock in spark-ignition (Otto) engines limits their compression ratios to about 12, while Diesel-engine compression ratios may exceed 20. Thus, with these higher compression ratios, the Air Standard Diesel-cycle efficiency can exceed that of the Otto cycle. In practice, Diesel engines tend to have higher efficiencies than SI engines because of higher compression ratios. 6. 0 Diesel-Engine Performance In 1897, five years after Rudolph Diesel’s first patents and twenty-one years after Otto’s introduction of the spark-ignition engine, Diesel’s compression-ignition engine was proven to develop 13. 1 kilowatts of power with an unprecedented brake thermal efficiency of 26. 2% (ref. 7). At that time, most steam engines operated at thermal efficiencies below 10 %; and the best gas engines did not perform much better than the steam machines. Diesel claimed (and was widely believed) to have developed his engine from the principles expounded by Carnot.He had developed â€Å"the rational engine. † Whether his claims were exaggerated or not, Diesel’s acclaim was well deserved. He had developed an engine that operated at unprecedented temperatures and pressures, had proven his concept of ignition of fuel by injection into the c ompressed high-temperature air, and had overcome the formidable problems of injecting a variety of fuels in appropriate 248 amounts with the precise timing required for satisfactory combustion. His is a fascinating story of a brilliant and dedicated engineer (refs. 7, 8).In the Diesel engine, the high air temperatures and pressures prior to combustion are attributable to the compression of air alone rather than an air-fuel mixture. Compression of air alone eliminates the possibility of autiognition during compression and makes high compression ratios possible. However, because of the high pressures and temperatures, Diesel engines must be designed to be structurally more rugged. Therefore, they tend to be heavier than SI engines with the same brake power. The energy release process in the Diesel engine is controlled by the rate of injection of fuel.After a brief ignition lag, the first fuel injected into the combustion chamber autoignites and the resulting high gas temperature susta ins the combustion of the remainder of the fuel stream as it enters the combustion chamber. Thus it is evident that the favorable fuel characteristic of high autoignition temperature for an SI engine is an unfavorable characteristic for a Diesel engine. In the Diesel engine, a low autoignition temperature and a short ignition delay are desirable. Knock is possible in the Diesel engine, but it is due to an entirely different cause than knock in a spark-ignition engine.If fuel is ignited and burns as rapidly as it is injected, then smooth, knock-free combustion occurs. If, on the other hand, fuel accumulates in the cylinder before ignition due to a long ignition lag, an explosion or detonation occurs, producing a loud Diesel knock. The cetane number is the parameter that identifies the ignition lag characteristic of a fuel. The cetane number, like the octane number, is determined by testing in a CFR engine. The ignition lag of the test fuel is compared with that of a mixture of n-ceta ne, C16H34, and heptamethylnonane, HMN (ref. 0). Cetane, which has good ignition qualities, is assigned a value of 100; and HMN, which has poor knock behavior, a value of 15. The cetane number is then given by the sum of the percentage of n-cetane and 0. 15 times the percentage of HMN in the knock-comparison mixture. A cetane number of 40 is the minimum allowed for a Diesel fuel. 6. 11 Superchargers and Turbochargers The importance of the volumetric efficiency, representing the efficiency of induction of the air-fuel mixture into the reciprocating-engine cylinders, was discussed earlier.Clearly, the more mixture mass in the displacement volume, the more chemical energy can be released and the more power will be delivered from that volume. During the Second World War, the mechanical supercharger was sometimes used with SI aircraft engines to increase the power and operational ceiling of American airplanes. Today supercharging is used with both Diesel engines and SI engines. The super charger is a compressor that supplies air to the cylinder at high pressure so that the as density in the cylinder at the start of compression is well above the free-air density. The piston exhaust gases are allowed to expand freely to the atmosphere through the exhaust manifold and tailpipe. The supercharger is usually driven by a belt or gear train from the engine crank shaft. 249 Figure 6. 11 shows a modification of the theoretical Otto cycle to accommodate mechanical supercharging. The supercharger supplies air to the engine cyclinders at pressure p7 in the intake process 7  1. The processes 4  5  6 purge most of the combustion gas from the cylinder.The most striking change in the cycle is that the induction-exhaust loop is now traversed counterclockwise, indicating that the cylinder is delivering net work during these processes as well as during the compressionexpansion loop. It should be remembered, however, that part of the cycle indicated power must be used to drive the ex ternal supercharger. The turbosupercharger or turbocharger, for short, is a supercharger driven by a turbine using the exhaust gas of the reciprocating engine, as shown schematically in Figure 6. 12. A cutaway view of a turbocharger is shown in Figure 6. 3(a). Figure 6. 13(b) presents a diagram for the turbocharger. Compact turbochargers commonly increase the brake power of an engine by 30% or more, as shown in Figure 6. 8, where the performance of an engine with and without turbocharging is compared. There, a substantial increase in peak torque and flattening of the torque-speed curve due to turbocharging is evident. For a supercharged engine, the brake power, BP, is the indicated power (as in Figure 6. 11) less the engine friction power and the supercharger shaft power: BP = DISP  IMEP  N ? Pm ?FP [ft-lbf /min | kJ/s] (6. 15) 250 where Pm is the supercharger-shaft mechanical power supplied by the engine (0 for a turbocharger). The IMEP includes the positive work contribution of the exhaust loop. The exhaust back pressure of the reciprocating engine is higher with a turbocharger than for a naturally aspirated or mechanically supercharged engine because of the drop in exhaust gas pressure through the turbine. The engine brake power increases primarily because of a higher IMEP due to the added mass of fuel and air in the cylinder during combustion.Intercooling between the compressor and the intake manifold may be used to further increase the cylinder charge density. Turbocharging may increase engine efficiency, but its primary benefit is a substantial increase in brake power. In a turbocharged engine, a wastegate may be required to bypass engine exhaust gas around the turbine at high engine speeds. This becomes necessary when the compressor raises the intake manifold pressure to excessively high levels, causing engine knock or threatening component damage. Thirty to forty percent of the exhaust flow may be bypassed around the turbine at maximum speed and load (ref. ). 251 252 6. 12 The Automobile Engine and Air Pollution Since the Second World War, concern for environmental pollution has grown from acceptance of the status quo to recognition and militance of national and international scope. Among other sources, causes of the well-known Los Angeles smog problem were identified as hydrocarbons (HC) and oxides of nitrogen (NOx) in exhaust emissions from motor vehicle reciprocating engines. As a result, national and California automobile air pollution limits for automobiles have been established and toughened.Prior to the Clean Air Act of 1990, the U. S. federal exhaust-gas emissions standards limited unburned hydrocarbons, carbon monoxide, and oxides of nitrogen to 0. 41, 3. 4, and 1. 0 g/mile, respectively. According to reference 12, today it takes 25 autos to emit as much CO and unburned hydrocarbons and 4 to emit as much NOx as a single car in 1960. The reference anticipated that, led by existing California law and other factors, futur e engine designs should be targeted toward satisfying a tailpipe standard of 0. 5, 3. 4, 0. 4 g/mile. Indeed, the 1990 Clean Air Act (refs. 15,16) specified these limits for the first 50,000 miles or five years of operation for all passenger cars manufactured after 1995. In addition to the regulations on gaseous emissions, the Clean Air Act of 1990 adopted the California standard for particulate matter of 0. 08 g/mile for passenger cars. The standards on particulates are particularly difficult for the Diesel engine, because of its of soot-producing tendency.The automobile air pollution problem arises in part because the reactions in the exhaust system are not in chemical equilibrium as the gas temperature drops. Oxides of nitrogen, once formed in the cylinder at high temperature, do not return to equilibrium concentrations of nitrogen and oxygen in the cooling exhaust products. Likewise, CO formed with rich mixtures or by dissociation of CO2 in the cylinder at high temperature does not respond rapidly to an infusion of air as its temperature drops in the exhaust system. Their concentrations may be thought of as constant or frozen.Unburned hydrocarbons are produced not only by rich combustion but also by unburned mixture lurking in crevices (such as between piston and cylinder above the top piston ring), by lubricating oil on cylinder walls and the cylinder head that absorbs and desorbs hydrocarbons before and after combustion, and by transient operating conditions. Starting in 1963, positive crankcase ventilation was used in all new cars to duct fuel-rich crankcase gas previously vented to the atmosphere back into the engine intake system. Later in the ? 0s, various fixes were adopted to comply with regulation of tailpipe unburned hydrocarbons and CO, including lowering compression ratios. In 1973, NOx became federally regulated, and exhaust gas recirculation (EGR) was employed to reduce NOx formation through reduced combustion temperatures. At the same time, HC and CO standards were reduced further, leading to the use of the oxidizing catalytic converter. Introduction of air pumped into the tailpipe provided additional oxygen to assist in completion of the oxidation reactions.In 1981, a reducing catalytic converter came into use to reduce NOx further. This device does not perform well in an oxidizing atmosphere. As a result, two-stage catalytic converters were applied, with the first stage reducing NOx in a near-stoichiometric mixture and the 253 second oxidizing the combustibles remaining in the exhaust with the help of air introduced between the stages. This fresh air does not the increase NOx significantly, because of the relatively low temperature of the exhaust.The three-way catalytic converter using several exotic metal catalysts to reduce all three of the gaseous pollutants was also introduced. The use of catalytic converters to deal with all three pollutants brought about significant simultaneous reductions in the three major ga seous pollutants from automobiles. This allowed fuel-economy-reducing modifications that had been introduced earlier to satisfy emission reduction demands to be eliminated or relaxed, leading to further improvements in fuel economy.Catalytic converters, however, require precise control of exhaust gas oxygen to near-stoichiometric mixtures. The on-board computer has made possible control of mixture ratio and spark timing in response to censor outputs of intake manifold pressure, exhaust gas oxygen, engine speed, air flow, and incipient knock. The oxygen, or lambda, censor located in the exhaust pipe upstream of the three-way converter or between the two-stage converters is very sensitive to transition from rich to lean exhaust and allows close computer control of the mixture ratio to ensure proper operation of the catalytic converter.Computer control of carburetors or fuel injection as well as other engine functions has allowed simultaneous improvement in fuel economy and emissions i n recent years. Thus, while emissions have been drastically reduced since 1974, according to reference 11 the EPA composite fuel economy of the average U. S. passenger car has nearly doubled; although this improvement has not come from the engine alone. Despite the hard-won gains in emissions control and fuel economy, further progress may be expected. EXAMPLE 6. 5 The 1990 NOx emissions standard is 0. grams per mile. For an automobile burning stoichiometric octane with a fuel mileage of 30 mpg, what is the maximum tailpipe concentration of NOx in parts per million? Assume that NOx is represented by NO2 and that the fuel density is 692 kilograms per cubic meter. Solution For the stoichiometric combustion of octane, C8H18, the air-fuel ratio is 15. 05 and the molecular weight of combustion products is 28. 6. The consumption of octane is mf = (692)(1000)(3. 79? 10-3)/ 30 = 87. 4 g/mile [Note: (kg/m3)(g/kg)(m3/gal)/(mile/gal) = g/mile. The concentration of NOx is the ratio of the number of moles of NOx to moles of combustion gas products: mole Nox /mole cg = (mNOx /mf)(mf / mcg)(Mcg /MNOx) = (0. 4/87. 4)(28. 6/46)/ (15. 05 + 1) = 0. 0001773 254 or 177. 3 parts per million (ppm). _____________________________________________________________________ Bibliography and References 1. Heywood, John B. , Internal Combustion Engine Fundamentals. New York: McGraw-Hill, 1988. 2. Ferguson, Colin R. , Internal Combustion Engines. New York: Wiley, 1986. 3. Adler, U. , et al. , Automotive Handbook, 2nd ed. Warrendale, Pa. Society of Automotive Engineers. , 1986. 4. Lichty, Lester C. , Internal Combustion Engines. New York: McGraw Hill, 1951. 5. Crouse, William H. , Automotive Engine Design. New York: McGraw-Hill, 1970. 6. Obert, Edward, Internal Combustion Engines, Analysis and Practice. Scranton, Pa. : International Textbook Co. , 1944. 7. Grosser, Morton, Diesel: The Man and the Engine. New York: Atheneum, 1978. 8. Nitske, W. Robert, and Wilson, Charles Morrow, Rudolph Diesel: Pioneer of the Age of Power. Norman, Okla. : University of Oklahoma Press, 1965. 9. Demmler, Albert W. Jr. , et al. , ? 989 Technical Highlights of Big-three U. S. Manufacturers,? Automotive Engineering. Vol. 96, No. 10, October 1988, p. 81. 10. Anon. , ? Ignition Quality of Diesel Fuels by the Cetane Method,? ASTM D 613-84, 1985 Annual Book of ASTM Standards, Section 5. 11. Amann, Charles A. , ? The Automotive Spark Ignition Engine-A Historical Perspective,? American Society of Mechanical Engineers, ICE-Vol. 8, Book No. 100294, 1989. 12. Amann, Charles A. , ? The Automotive Spark-Ignition Engine-A Future Perspective,? Society of Automotive Engineers Paper 891666, 1989. 13. Amann, Charles A. , ?The Passenger Car and the Greenhouse Effect,? Society of Automotive Engineers Paper, 1990. 14. Taylor, Charles Fayette, The Internal Combustion Engine in Theory and Practice, 2nd ed. , revised. Cambridge, Mass. : MIT Press, 1985. 255 15. Public Law 101-549, ? An Act to Amend the Clean Air Ac t to Provide for Attainment and Maintenance of Health, Protection, National Air Quality Standards, and Other Purposes,? November 15, 1990. 16. Anon. , ? Provisions? Clean Air Amendments,? Congressional Quarterly, November 24, 1990. EXERCISES 6. 1 Plot dimensionless piston position against crank angle for S/2L = 0. , 0. 4, 0. 3, and 0. 2. 6. 2* Obtain expressions for the piston velocity and acceleration as a function of the crank angle, constant angular velocity, and S/2L ratio. Use a spreadsheet to calculate and plot velocity and acceleration against crank angle for S/2L = 0. 5, 0. 4, 0. 3, and 0. 2. 6. 3 Determine the equation for the piston motion for a scotch yoke mechanism in terms of crank angle. Obtain an equation for the piston velocity for a crank that turns with a given angular velocity, . 6. 4 Derive an equation for the Otto-engine net work by integration of pdV for the Air Standard cycle.Compare with Equation (6. 6). 6. 5* Use a spreadsheet to calculate and plot cycle ef ficiency as a function of compression ratio for the Diesel cycle for cutoff ratios of 1, 2, and 3. Indentify the Otto-cycle efficiency on the plot. Explain and show graphically from the plot how a Diesel engine can be more efficient than an Otto engine. 6. 6 A single-cylinder Air Standard Otto engine has a compression ratio of 8. 5 and a peak temperature of 3500 °F at ambient conditions of 80 °F and one atmosphere. Determine the cycle efficiency, maximum cylinder pressure, and mean effective pressure. 6. A six-cylinder engine with a compression ratio of 11 runs at 2800 rpm at 80 °F and 14. 7 psia. Each cylinder has a bore and stroke of three inches and a volumetric efficiency of 0. 82. Assume an Air Standard, four-stroke Otto cycle _______________________ * Exercise numbers with an asterisk indic

Saturday, September 28, 2019

The Fraud-Governance Linkage and Audit Research Paper

The Fraud-Governance Linkage and Audit - Research Paper Example Corporate governance also highlights the roles and responsibilities of stakeholders such as an organization’s management, the board of directors, shareholders, and other stakeholders. Corporate governance avails guidelines centering on the way in which corporations should be governed in order to attain its goals and objectives, as well risk monitoring and assessment and performance optimization (Carcillo, Hermanson and Ye 2). One of the outstanding themes of corporate governance revolves around the nature and extent of accountability required of persons running corporations, and mechanisms fashioned at decreasing principal-agent challenge to minimize managerial opportunism. Achieving Effective Corporate Governance Corporations operate in a legal environment and are subject to laws and regulations of a certain jurisdiction. Organizations also have a constitution that avails individual rules that govern the Corporation and sanction or constrain its operations or decision making. There are codes and guidelines that oversee corporate governance cover a broad array of categories. These include auditing, corporate responsibility and compliance, board and management structure, financial transparency and information disclosure. Corporations pursue and maintain an effective system that facilitates continuous enhancement in relation to strategy, performance, compliance, and accountability (Carcillo, Hermanson and Ye 3). Effective corporate governance can be achieved when the board of directors strictly embodies the interests of shareholders. In exercising their duty of trustees, the board of directors should review, challenge, and oversee the corporation’s business strategy and its effectiveness. Stakeholders should be well informed, engaged and willing to challenge each other. Parties involved in Corporate Governance The most prominent parties engaged in corporate governance incorporate government agencies and authorities, management (encompasses board of directors), Chief Executive Officer, shareholders, auditors, and other executives such as line managers, lenders, suppliers, employees, creditors, clients, and the community. Corporate governance mechanisms encompass systems of controls directed at aligning the interests of the managers with those of shareholders. The directors, employees, and management expect to draw benefits and reputation, as well as remuneration from the corporation, while the investors expect to draw financial returns from the Corporation. Lenders, on the other hand, expect specified interest payments, dividend distributions, or capital gains on their investment. The organization’s clients concern center on certainty in the provision of desired goods and services, which meet proper quality; the concerns of the suppliers revolve around compensation for their goods or services, and probable continuity in the trading relationship with the Corporation. The board is entrusted with playing a critical role in corporate governance. The board is mandated to endorse the corporation’s strategy as well as shaping a directional policy.  

Friday, September 27, 2019

Critically discuss the legal relevance of the enlightened shareholder Assignment

Critically discuss the legal relevance of the enlightened shareholder concept - Assignment Example In 1998, there were several calls by various agencies and stakeholders for the UK company law to be reviewed as it was considered to be overly based on common law (Lowry and Dignam, 2006). This call was mainly led by the Department of Trade and Industry which put forward a proposal, which was later considered by the Company Law Review Steering Group (CLRSG). Going into parliament in November 2005 as the Company Law Reform Bill, there was a passage into what is now known as the Company Law Act 2006. Even though enshrined with several provisions and regulations, one aspect of the Company Law Act 2006 that has generated a lot of public, academic and professional debate and discourse is S 172 CA 2006, which touches on the duties of directors. Theoretically, S 172 CA 2006 has been said to promote what is now known as enlightened shareholder (Kraakman et al., 2009). This paper there seeks to critically discuss the legal relevance of the enlightened shareholder concept in relation to what u sed to exist before the S 172 CA 2006. The concept of enlightened shareholder became part of public, academic and business discourse starting from the passage of the Company Law Act 2006 (Lowry and Dignam, 2009). Since then, there have been various interpretations for the term. In a much generalised framework of discourse, the enlightened shareholder concept can be said to be an approach to corporate governance whereby the role and place of the shareholder has been redefined in a more elaborate and expanded manner (Sealy and Worthington, 2010). By the use of the term approach, reference is being made to the fact that the enlightened shareholder concept has become a way of corporate life which entails a set of conduct and actions that must be exhibited or put up to justify the execution of the concept (Micklethwait and Adrian, 2003). Most commonly, the enlightened shareholder concept is said to an expansion on

Thursday, September 26, 2019

Capital Punishment Essay Example | Topics and Well Written Essays - 1000 words - 3

Capital Punishment - Essay Example It is very clear from the arguments mentioned above regarding the violation of human rights that capital punishment is in fact a cruel way to punish a criminal. Deterrence is one of the most common arguments which are used to justify capital punishment. The question that lies in this argument is whether capital punishment has been successful in creating deterrence and has lowered the crime rate. According to these statistics five countries with highest criminal killing rate are Jamaica, El Salvador, Guatemala, Trinidad Tobago and Lesotho, these countries do have a legal system of capital punishment and even then the homicide rate in these countries is 46.6 murders per 100,000 people while on the other hand five countries that have abolished death-penalty and have highest average homicide rate of 41.3 murders per 100,00 people include Honduras, Venezuela, Columbia, South Africa and Ecuador (O'Leary, 2011). These statistics show that capital punishment has failed in its purpose of creating deterrence as countries with capital punishment have higher homicide rates. Further to prove the failure of capital punishment as a deterrent is what a lieu tenant in Kansas had to say about this subject, â€Å"I have never heard a murderer say they thought about death penalty as consequence of their actions prior to committing their crime† (Ruff). When shed light on the topic of capital punishment and deterrence it can be seen very clearly that it has failed to create deterrence and lower crime rate. ... The question that lies in this argument is whether capital punishment has been successful in creating deterrence and has lowered the crime rate. According to these statistics five countries with highest criminal killing rate are Jamaica, El Salvador, Guatemala, Trinidad Tobago and Lesotho, these countries do have a legal system of capital punishment and even then the homicide rate in these countries is 46.6 murders per 100,000 people while on the other hand five countries that have abolished death-penalty and have highest average homicide rate of 41.3 murders per 100,00 people include Honduras, Venezuela, Columbia, South Africa and Ecuador (O'Leary, 2011). These statistics show that capital punishment has failed in its purpose of creating deterrence as countries with capital punishment have higher homicide rates. Further to prove the failure of capital punishment as a deterrent is what a lieutenant in Kansas had to say about this subject, â€Å"I have never heard a murderer say they thought about death penalty as consequence of their actions prior to committing their crime† (Ruff). When shed light on the topic of capital punishment and deterrence it can be seen very clearly that it has failed to create deterrence and lower crime rate. Looking at the increasing homicide rates one can wonder if death penalty is not a good solution then what else would provide justice to a person who’s closed one has been killed or justice for the person you cold bloodedly killed that person. Well to look closely at the whole process of punishment there are many other ways that would serve as a better punishment than capital punishment. Life in prison without parole will have to be a suitable punishment for capital crimes as it will make the criminal realize that he or

Wednesday, September 25, 2019

Human Resources in Healthcare Essay Example | Topics and Well Written Essays - 1000 words

Human Resources in Healthcare - Essay Example It entails defining the component tasks of a job and the skills and knowledge needed to accomplish such tasks. As such, it would be conducted by the Human Resources department or other assigned individuals like trained job analysts, incumbents or supervisors. The process of job analysis begins with the determination of the purpose for conducting the job analysis. Then, the jobs to be analyzed would be identified. A critical step in this process involves explaining to the employees and determining their involvement. According to Fottler (2008a), this would ease the transition and make employees own the process. The fourth step in this process involves the collection of job analysis information. This information could be in form of work activities, work schedules, work performances and personal requirements. The organizational needs determine the method that would be used to collect this information. These include the observation method involving observing job holders as they work; interviewing job holders and their associates on the job and what it entails; carrying out a survey using structured questionnaires and checklists filled in by job holders; performing the job to gather primary information; having employees record their daily task s through a diary method.; obtaining job attributes from knowledgeable supervisors through the technical conference method; examination of the competencies associated with a job and its execution through the competency model technique; and using collected data for various occupations through the occupational information network. In the fifth step, the information gathered would be organized into a form that would be beneficial to the management and employees, ensuring that the job specifications match the job. This information would then have to be reviewed and updated frequently. The information collected from job analysis wholesomely impacts human resources activities. It informs on the training and development needs of employees. It also identifies the staffing needs of an organization and informs the recruitment of qualified employees. It enables the identification of best qualified job applicants and communication on job expectations. In many organizations, job analysis informa tion informs on the compensation and benefits of various grades of employees. Job analysis serves a critical role in performance appraisals as it gives the performance standards and facilitates the comparison of the expected to the actual performance. Finally, it informs on employee and labor relationships so as to determine appropriate action to foster such a relationship (Fottler, 2008a; Wech & Panjamapirom, 2009). In as much as job analysis should be an on-going practice, organizations set jobs for analysis when such jobs undergo changes in content and personnel functions. Job analysis would be critical when an organization introduces new work. Similarly, when new techniques emerge or major changes occur, job analysis would be crucial (Wech & Panjamapirom, 2009). Finally, when setting up a new organization, job analysis would also have to be undertaken. 2. Define Strategic Human Resources Management (SHRM) and its functions. What

Tuesday, September 24, 2019

The Brand Positioning and The Brand Perception of The Grand Hyatt New Dissertation

The Brand Positioning and The Brand Perception of The Grand Hyatt New York City Hotel - Dissertation Example As the report declares through a basic technical understanding about the life cycles of a product in the market, it can be seen that marketability and acceptance of the product in the market not only depends on the product design and benefits, but on several critical factors that the product has to accomplish in order to capture the attention of the target market and to continually get its support for competing successfully in the marketplace. Two of the most important factors that the product needs to have are a proper brand positioning and an appropriate brand perception. In this research several questionnaires and interviews are conducted to find out about the brand perceptions of customers and prospect customers of The Grand Hyatt New York Hotel in order to get primary data that are assessed in connection with the brand positioning of the hotel under study. In the same way, several questionnaires and interviews are conducted to find out about the brand positioning efforts of some key employees of The Grand Hyatt New York Hotel, especially the marketing staff. These questionnaires and interviews are implemented with an unbiased perspective to a significant sample of customers, prospect customers and employees in order to gain valid, reliable and possibly even representative findings about the correlation between the brand positioning and the brand perception of The Grand Hyatt New York Hotel. ... In order to succeed with the branding efforts of an enterprise the powerful concepts of positioning and differentiation are critical factors that can determine the success or failure of a particular brand. But positioning is a battle that takes place in the mind of the consumers. So brand perception plays a very significant role in the war of positioning. In this research, the concept of The ID Branding Framework (Hahn, 2007b) is undertaken as a holistic model that sheds light about the core disciplines of branding (brand strategy, brand identity, brand management, and brand experience) as well as its various elements. This is an integrated model of branding that it is used with the fundamental concepts of brand positioning and brand perception in order to study the correlation between the brand positioning and the brand perception of The Grand Hyatt New York Hotel through a comprehensive literature review of secondary data and the use of questionnaires and interviews as primary data for gathering useful information about the opinions and insights of The Grand Hyatt New York Hotel's guests and prospects. The research findings reveal that there is a positive correlation among customers of The Grand Hyatt New York Hotel, but at the same time there is a mild correlation among prospects due to the fact that the respondents most probably do not belong to the target market of The Grand Hyatt New York Hotel. This correlation can be enhanced with new branding efforts by The Grand Hyatt New York Hotel's staff and owners. In order to get a better position in the minds of guests and prospects it is necessary for The Grand Hyatt New York Hotel to make radical decisions. One of those decisions is related

Monday, September 23, 2019

Migisi Tribal Council, Inc Case Study Example | Topics and Well Written Essays - 1250 words

Migisi Tribal Council, Inc - Case Study Example Migisi Tribal Council’s major issue is the high levels of being bureaucratic and too self serving. However the Council requires a strong support from the First Nations. If the First Nations do leave the council, the effects of this could be devastating and could bring down the entire council. The major issue of MTC, is the over confidence and the self serving nature which is taking over the working of the council and can lead to a huge reduction in terms of the finances and the human resources. One of the major issues that is faced by the managers and the key person, Andrew Ross is that he is responsible for the communication and resolving the issues between the First Nation and the staff at Migisi Tribal Council, Inc. Also there are a number of issues that are present in the First nations; however these have never been leaked out due to the pride and political reasons. Migisi Tribal Council, Inc has a low number of staff however this staff has very specific and specialized job requirements. This provides for low staff turnover and also leads to lesser need for training and development. The major link between the symptoms and the root cause is the fact the MTC is not market focused and hence it affects the organization culture as well. The long term issues that might affect the organization are the fact that it does not have any specific importance or concentration of the high value added activities. Also the fact that the organization operates without a set of policies an d principles created higher number of issues for the organization. Hence the major aspect that the managers need to concentrate on is an improvement of the current organization culture. Migisi Tribal Council, Inc is an organization with stringent rules, guidelines and policies that have been developed for the working of the business however these have not been put into complete practice. The staff is provided with complete autonomy, with a lot of trust that is present among all the

Sunday, September 22, 2019

Global Marketing report 2 Essay Example | Topics and Well Written Essays - 3000 words

Global Marketing report 2 - Essay Example Service recovery to a service failure would help in restoration of the brand image of a company and also help in development in smooth relationship between the customers and company. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Relationship Development 4 Market Segment & Supplier of Nestle in Pakistan 4 Selection of PBL as Beverage Supplier 5 Methods of Relationship Development 7 Benefits to Nestle from PBL perspective 11 Effects of Supply Chain Crisis 12 Crisis Response Management 13 Rationale for Crisis Management 14 Conclusions & Recommendation 14 References 16 Introduction The main purpose of this study is to assess the relationship of Nestle team with the suppliers and the customers of Pakistan. The study has focussed on the various stages of relationship development between the suppliers, customers and the Nestle, Boost. One of the main objectives of the study would be to focus on the various models that would help in successful establishment of the relationship. However, the researcher of the study could not find the exact statistical data regarding the consumption of beverage in Pakistan. There were no other limitations in conducting the study. The study has laid emphasis on the distribution services of the Pakistan Beverage Ltd of Karachi department. Relationship Development Market Segment & Supplier of Nestle in Pakistan The stiff competition in the marketplace has compelled the companies to improve their existing business activities and resource allocation to maintain their profitability, increase their market share and sustain their annual turnover. Boost is the chosen nutritional drink for entering into the Pakistan. The target market segment for the Boost would be the children aged between 06 to 12 years, teenagers and the young adults. Market segmentation has been done after evaluation of the beverage market in Pakistan. The beverage market in Pakistan is very established and there has been an increase in the beverage consumption in the people of Pakistan. In the year 2011 the people had spent $1.3 billion on carbonated beverages and later in the year 2012 Coca Cola decided to invest $248 million in Pakistan (Tirmiz, 2012). The soft drink industry in Pakistan has been long associated with sports as it has always been promoted by cricket players. The target market segment has been chosen because of their love for sports and Boost being a sports nutritional drink would appeal to this target customers. The Pakistanis are very particular about food hygiene and cleanliness and had decreased their consumption of bottled water which contained high levels of contamination (BusinessWire, 2012). Since, Nestle is an established brand in Pakistan it is important for the company to select an established supplier who can promote the brand benefits and enhance the brand personality further. The successful corporate resource allocation has become essential in restructuring the business process of the company. Th e successful resource allocation depends upon the suppliers to a large extent. The selection of the suppliers would be to strengthen the relationship with the management, to enhance the market position, broaden the customer base, market targeting etc. Hence the selected supplier for the Nestle, Boost would be Pakistan Beverages Ltd (PBL). PBL had launched a local beverage known as Pakola which still holds a strong market position in the Pakistani beverages market (KCCI, 2013).They acquired Pepsi

Saturday, September 21, 2019

The relationship between childhood neglect and later Essay Example for Free

The relationship between childhood neglect and later Essay In examining the relationship between childhood neglect and later use of illicit drugs, the following variables will have to be taken into account: Childhood – It is the time or state of being a child which is the period between infancy and pubescence. It is a crucial period in a person’s life since it is at this stage where most of the physical and mental development of a child takes place.   It is also at this stage where the child learns the difference between good and bad behavior. Later use – this pertains to a reaction. The principle is that for every action there is a corresponding reaction.   For purpose of this research childhood neglect is considered as an action and the use of illicit drugs during the later stages of the child’s life is considered as the reaction. Illicit drugs – these are drugs the use of which is rendered illegal by existing laws because of their harmful effects to the user. These drugs include cannabis such as marijuana and hashish, opiates such as heroin, stimulants such as cocaine and amphetamines and hallucinogens. Parental neglect – an act or omission of a parent or any person exercising substitute parental authority which is classified as a crime because it endangers the health and life of a child. It includes failure to provide for the child’s food, clothing and medical needs.   It also includes the act of leaving the child alone without anyone that can provide for the needs previously mentioned.   It its extreme form it may also include subjecting the child to physical and emotional abuse.   For purpose of this research, the following variables will be operationally defined as follows: Childhood – The participants of this research will be persons between the ages of 13-25.   They will be asked to recollect and reveal whether they are presently using illicit drugs and whether they experienced parental neglect during their childhood years.   For this purpose, they will be asked to make a recollection whether they experienced neglect between the ages of 5 to 12. Later use – The participants of this research will be asked whether they are presently using illicit drugs and the reasons why they use illicit drugs.   Their present problems involving drug use will then be connected to the participants’ past history of parental neglect.   For this purpose the subjects of this research will be limited to ages between 13-25. Illicit drugs – This concept will have same definition as the above.   For purpose of this research, the respondents will be asked to identify the kind of drugs they use and the age when they started using these illicit drugs.   The respondents will be asked to determine the reason/s why they started using illegal drugs. Parental neglect – The respondents will be asked whether they experienced neglect during their childhood and to describe the kind of relationship they have with their parents or whether they have positive or negative relationship with their parents.   If they have negative relationship with their parents, a follow up question will be asked whether the participants have been subjected to physical, verbal or sexual abuse.

Friday, September 20, 2019

The effects of inequality on young people

The effects of inequality on young people In what ways is inequality detrimental to the life chances of children and young people? How can practitioners address inequalities in their work with children and young people? Being discriminated against and suffering inequality (lack of equal treatment) can be detrimental to children and young people’s life chances, such as their education, qualification attainment and future employment. People can be discriminated against because of their age, religion, ethnicity, background, lifestyle and sexuality which can have a huge impact on their life depending on how these issues are addressed and how they are supported by their family, friends and practitioners. In this essay I am going to discuss how inequality can be detrimental to the life chances of children and young people, and how practitioners can help address these inequalities in their work. I will explore diversity, discrimination and the barriers which stop society being more inclusive. I will also explore the important role of practitioners and the support they are able to offer to those subject to discrimination. As a practitioner working in Scotland you must abide by the Scottish Social Services Council’s (SSSCs) Codes of Practice. â€Å"TheCodes of Practice for Social Service Workers describe the standards of professional conduct and practice required of social service workers as they go about their daily work.† (The Open University, 2013a). There are also four key capabilities in child care and protection that practitioners must follow: values and ethical practice, knowledge and understanding, effective communication and professional competence and confidence. By following these four key capabilities and abiding to the SSSC’s Codes of Practice, this allows practitioners to make the right decisions and work and communicate appropriately with children and young people. By doing this they are addressing inequalities by using their professional values, and not allowing their personal views and beliefs to overshadow what is right. Diversity is a distinctive feature of contemporary life in Scotland. â€Å"The term ‘diversity’ explains the ways in which people as individuals and as members of groups differ from each other; and that there is a variety of differences. It is evident that today a range of differences exist in the UK† (The Open University, 2013b). These differences range from people’s social class, family dynamics and values and beliefs. These differences can cause discrimination however diversity should be celebrated rather than being seen as negative. Children, young people and families whose lives are affected by discrimination and inequality need to be supported. Practitioners must have a social ecological perspective which is â€Å"a way of working with individual children, young people and families that keeps them at the centre but applies knowledge and understanding of the bigger picture when trying to understand their lives.† (The Open University, 2013c). Hav ing this perspective helps practitioners address inequalities in their work with children and young people and offer the appropriate supports. There are barriers stopping society from being more inclusive, such as the attitudes of people towards others who are seen as ‘not normal’, however â€Å"Social attitudes and legislation have successfully tackled discrimination and have, arguably, created a more inclusive society in the UK.† (The Open University, 2013d). Although there are barriers which stop society being more inclusive it has been argued that over the past 50 years in the UK diversity has developed, alongside increasing liberal ideas about how individuals and families arrange their lives, therefore factors such as age, social class, gender, disability, and religion should not be barriers to people’s life chances. Although diversity has developed it is still affecting people’s lives. As seen on the module website (The Open University, 2013e), a young person discusses her own personal experience of suffering racism and how this affected her life, which could possibly be detrimental t o her life chances. Although the perpetrator was charged by the Police, the young person’s self-esteem has suffered and she is in constant fear of being at risk of harm while out in the community. The young person also speaks about not receiving appropriate support from her family nor a practitioner, however if the young person had received the appropriate supports after the incident this could have had a positive impact on her and helped alleviate the young person’s fears. This highlights how important the role of a practitioner is in order to address inequalities in their work with children and young people. â€Å"Sociological theories suggest that socialisation is the process by which we learn from the society into which we are born† (The Open University, 2013f). Initially for most people socialisation takes place within the family as children and young people will adopt the views and beliefs of their parents. There are other social structures which provide socialisation and may interfere or change a person’s opinions such as school, the media and peer groups. Thomson’s PCS Model analyses socialisation and the inequalities that are raised within it. Thomson’s model suggests that people have their own Personal views or beliefs which are interlinked with theCulturalvalues that exist in a person’s community or belief system. This is also interlinked on a Structural level which includes society as a whole such as tabloids, institutions and governments. Children and young people who are looked after and accommodated can suffer inequality as their education may be influenced by their socio-economic background. Although the Guidance to the Children (Scotland) Act 1995 states that â€Å"Children who are looked after should have the same educational opportunities as all other children for education, including further and higher education, and access to other opportunities for development.† (The Open University, 2013g), this is not the reality of it. Children and young people who are accommodated tend to be under a great deal of stress due to their circumstances. They might be missing their family, they may have to move school, they may not live as close to their friends and they may have uncertainties about their future. Using Thomson’s PCS model, society has their own personal views and cultural values of children and young people who are in care such as assuming they are badly behaved or that they deserve to be in care. As well as the children/young people trying to deal with the views/beliefs of these people and the community as a whole, they can also be judged on a structural level and are trying to cope with how the media view them. This negative perception of children and young people in care is a form of discrimination and could be detrimental to their life chances due to the effect it can have on their mood, social life and learning ability. â€Å"‘Biological citizenship’ refers to the attempts by parents of children with disabilities to engage in activism and community participation to increase the citizenship rights of their children through links with groups such as Scope, Mencap and ENABLE Scotland.† (The Open University, 2013h). As discussed in Goodley and Runswick-Cole, 2010, p. 73-75, Gayle and Shelley are both mothers of children who are affected by a disability and although they have had very different experiences, they both resorted to using groups as a form of support. Gayle’s son Simon is eleven years old and has been diagnosed with asbergers, and Shelley’s daughter Chloe who is sixteen years old has been diagnosed with a rare genetic syndrome. Gayle found that Simon’s label allowed her to access support whereas Shelley found Chloe’s label as ‘useless’ because there were no supports that could be offered to her. Eventually both parents turned to â⠂¬Ëœreal’ parent support groups where biological citizenship is acted out. They found these groups positive overall and were able to relate to other parents who had similar experiences, however Shelley felt that â€Å"tensions could arise within the parents group, particularly when it came to making choices about mainstream or special provision† (Goodley and Runswick-Cole, 2010, p. 78). When discrimination affects a child or young person’s life chances it ultimately affects their parents/family, as it did Gayle and Shelley who felt the need to join a group to gain support and understanding. If Gayle and Shelley had received the appropriate support from a practitioner they may have felt that a group was unnecessary. In conclusion, inequality can be detrimental to the life chances of children and young people, affecting their social lives and their education. They could be discriminated against because of their age, religion, sexuality, gender or background and this could have an impact on their life as a whole. When children and young people are discriminated against this can also have an effect on their families, for example Gayle and Shelley who required the support of parent support groups. Practitioners can help address these inequalities through their work by abiding by the SSSC’s Codes of Practice and following the four key capabilities. By doing this it helps them to make the right decisions and work and communicate appropriately with children and young people to support them through discrimination. References The Open University (2013a) ‘Section 1.4: The module areas of study’ K229 Learning Guide 1 [Online]. Available at www.learn2.open.ac.uk/mod/oucontent/view.php?id=350865section=5 (Accessed 12 November 2013). The Open University (2013b) ‘Section 2.1: Families, diversity and social change’ K229 Learning Guide 2 [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=350871section=2 (Accessed 12 November 2013). The Open University (2013c) ‘Glossary’ K229 Resources and Forums [Online]. Available at https://learn2.open.ac.uk/mod/glossary/showentry.php?concept=courseid=202246eid=116725displayformat=dictionary (Accessed 12 November 2013). The Open University (2013d) ‘Section 2.2: Barriers to a more inclusive society’ K229 Learning Guide 2 [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=350871section=3 (Accessed 12 November 2013). The Open University (2013e) ‘Section 2.3: The impact of discrimination and inequality’ K229 Learning Guide 2 [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=350871section=4 (Accessed 12 November 2013). The Open University (2013f) ‘Glossary’ K229 Resources and Forums [Online]. Available at https://learn2.open.ac.uk/mod/glossary/showentry.php?courseid=202246eid=116715displayformat=dictionary (Accessed 12 November 2013). The Open University (2013g) ‘Section 2.5: Addressing discrimination and inequality’ K229 Learning Guide 2 [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=350871section=6 (Accessed 12 November 2013). The Open University (2013h) ‘Section 2.5: Addressing discrimination and inequality’ K229 Learning Guide 2 [Online]. Available at https://learn2.open.ac.uk/mod/oucontent/view.php?id=350871section=6 (Accessed 12 November 2013). Goodley, D. and Runswick-Cole, K., (2010) Working with Children and Young People: Co-constructing Practice, ‘Disabled children, their parents and their experiences with practitioners’. Page 1 of 4